11
11
Smells Like Teen Spirit
Smells Like Teen Spirit
Client
Client
IKANO Wines
IKANO Wines
Campaign
Campaign
Smells Like Teen Spirit
Smells Like Teen Spirit
Year
Year
2016
2016
About
About
IKANO is the first wine to blend traditional Georgian wine with modern Western styles. As winemakers for more than 8,000 years, Georgians are usually skeptical of such unorthodox experiments. To demonstrate that blending tradition with modernity can be deeply beautiful, we reimagined the iconic youth anthem Nirvana – Smells Like Teen Spirit through traditional Georgian polyphonic singing.
IKANO is the first wine to blend traditional Georgian wine with modern Western styles. As winemakers for more than 8,000 years, Georgians are usually skeptical of such unorthodox experiments. To demonstrate that blending tradition with modernity can be deeply beautiful, we reimagined the iconic youth anthem Nirvana – Smells Like Teen Spirit through traditional Georgian polyphonic singing.
Credits
Agency: Leavingstone Creative Director: Levan Lepsveridze Copywriters: Beka Adamashvili, Rezo Shelia Account Director: Marika Karalashvili Director: Giorgi Popiashvili Production Company: Film Asylum Producer: Vako Kirkitadze Director of Photography: Guri Goliadze Set Designers: Beka Sadagashvili, Temo Kartlelishvili, Levan Kvaratskhelia, Nino Injia Makeup: Irma Datuashvili Casting: Giorgi Giorganashvili AC: Givi Tukhareli 2 AC: Guram Mosikashvili Gaffer: Roma Gujabidze G&E: Giorgi Chubinidze, Levan Zaridze Scripty: Nancho Baindurashvili HMU: Irma Datunashvili Color Correction: SPECTRA Tbilisi - Thomas Burns Music: Nirvana - Smells Like Teen Spirit Sound Producers: Tornike Karchkhadze, George Sibashvili, Tornike Japiashvili, Independent Singers: Dato Metreveli, Giorgi Ambardnishvili, Misho Eliava
Credits
Agency: Leavingstone Creative Director: Levan Lepsveridze Copywriters: Beka Adamashvili, Rezo Shelia Account Director: Marika Karalashvili Director: Giorgi Popiashvili Production Company: Film Asylum Producer: Vako Kirkitadze Director of Photography: Guri Goliadze Set Designers: Beka Sadagashvili, Temo Kartlelishvili, Levan Kvaratskhelia, Nino Injia Makeup: Irma Datuashvili Casting: Giorgi Giorganashvili AC: Givi Tukhareli 2 AC: Guram Mosikashvili Gaffer: Roma Gujabidze G&E: Giorgi Chubinidze, Levan Zaridze Scripty: Nancho Baindurashvili HMU: Irma Datunashvili Color Correction: SPECTRA Tbilisi - Thomas Burns Music: Nirvana - Smells Like Teen Spirit Sound Producers: Tornike Karchkhadze, George Sibashvili, Tornike Japiashvili, Independent Singers: Dato Metreveli, Giorgi Ambardnishvili, Misho Eliava
