14
14
Light Beer
Light Beer
Client
Client
EFES, Natakhtari Light
EFES, Natakhtari Light
Campaign
Campaign
The Flying Hammock
The Flying Hammock
Year
Year
2017
2017
About
About
To promote Natakhtari Light Beer, we wanted to show that it’s the ultimate drink for relaxing and chilling. But instead of typical videos of someone lounging in a hammock with a beer, we decided to prank everyone. We spread the story of a “genius engineer” who built a powerful drone, suspended a hammock from it, and flew around while enjoying a beer. And yes, we actually did fly our Hammock Guy. Some believed it, some were mesmerized until the reveal turned our campaign into a story everyone wanted to share.
To promote Natakhtari Light Beer, we wanted to show that it’s the ultimate drink for relaxing and chilling. But instead of typical videos of someone lounging in a hammock with a beer, we decided to prank everyone. We spread the story of a “genius engineer” who built a powerful drone, suspended a hammock from it, and flew around while enjoying a beer. And yes, we actually did fly our Hammock Guy. Some believed it, some were mesmerized until the reveal turned our campaign into a story everyone wanted to share.
Credits
Agency: Leavingstone Creative Director: Levan Lepsveridze Account Director: Natia Gogia Copywriter: Beqa Adamashvili Art Director: Sophia Antidze Designer: Jørg Skorobogatov Creative Project Manager: Mariam Menteshashvili Executive Producer: Meli Bagdavadze Graphic Designer: Keta Zhorzholiani Creative Team: Giorgi Chikhradze, Sandro Laliashvili, Irakli Takaishvili Production Team Art Department: Fourk Group Drones: Copter.ge Cameraman: Irakli Solomonishvili (Pitha) Editor: Gigi Jikia CGI: Irakli Cheishvili Location Scout: Nuki Bagdavadze VO Artist: Sandro Gabilaia Editor: Saba Pruidze
Credits
Agency: Leavingstone Creative Director: Levan Lepsveridze Account Director: Natia Gogia Copywriter: Beqa Adamashvili Art Director: Sophia Antidze Designer: Jørg Skorobogatov Creative Project Manager: Mariam Menteshashvili Executive Producer: Meli Bagdavadze Graphic Designer: Keta Zhorzholiani Creative Team: Giorgi Chikhradze, Sandro Laliashvili, Irakli Takaishvili Production Team Art Department: Fourk Group Drones: Copter.ge Cameraman: Irakli Solomonishvili (Pitha) Editor: Gigi Jikia CGI: Irakli Cheishvili Location Scout: Nuki Bagdavadze VO Artist: Sandro Gabilaia Editor: Saba Pruidze
