10

10

Beer 34

Beer 34

Client

Client

EFES, Beer 34

EFES, Beer 34

Campaign

Campaign

Statue Just for Loving Beer

Statue Just for Loving Beer

Year

Year

2015

2015

About

About

Unexpectedly, we honored our most devoted beer lovers by placing personalized statues of them in the city center. These were the first people willing to pay fifteen times the usual price simply to experience a new beer, turning early curiosity into a bold public tribute.

Unexpectedly, we honored our most devoted beer lovers by placing personalized statues of them in the city center. These were the first people willing to pay fifteen times the usual price simply to experience a new beer, turning early curiosity into a bold public tribute.

Credits

Agency: Leavingstone Creative Director: Levan Lepsveridze, Giorgi Avaliani Strategy Director: Giorgi Burchuladze Executive Producer: Natia Gogia Art Director: Ia Darakhvelidze Account Manager: Nikoloz Kakhniashvili Social Media Managers: Dito Dolidze, Beka Raminishvili Production Company: Film Asylum Camera Crew: Guka Goliadze, Temo Matcharadze, Misha Gogichashvili CGI: Giorgi Qobalia Video Editor: Saba Pruidze Sound Editor: Tato Rusia Sculptors: Giorgi Gordzamashvili, Valo Imerlishvili

Credits

Agency: Leavingstone Creative Director: Levan Lepsveridze, Giorgi Avaliani Strategy Director: Giorgi Burchuladze Executive Producer: Natia Gogia Art Director: Ia Darakhvelidze Account Manager: Nikoloz Kakhniashvili Social Media Managers: Dito Dolidze, Beka Raminishvili Production Company: Film Asylum Camera Crew: Guka Goliadze, Temo Matcharadze, Misha Gogichashvili CGI: Giorgi Qobalia Video Editor: Saba Pruidze Sound Editor: Tato Rusia Sculptors: Giorgi Gordzamashvili, Valo Imerlishvili