06
06
Zoommer
Zoommer
Client
Client
Zoommer
Zoommer
Campaign
Campaign
Covid Girl vs Zoommer Girl
Covid Girl vs Zoommer Girl
Year
Year
2020
2020
About
About
During the COVID pandemic, we staged a musical battle between Covid Girl and Zoommer’s brand icon, Zoommer Girl, using humor and music to promote safe behavior and expose the everyday misinterpretations that helped spread the virus. Produced entirely during lockdown with a single one-day shoot, the campaign went viral within 24 hours, reaching 3 million views in a country of just 3.5 million people.
During the COVID pandemic, we staged a musical battle between Covid Girl and Zoommer’s brand icon, Zoommer Girl, using humor and music to promote safe behavior and expose the everyday misinterpretations that helped spread the virus. Produced entirely during lockdown with a single one-day shoot, the campaign went viral within 24 hours, reaching 3 million views in a country of just 3.5 million people.
Credits
Agency: Leavingstone Chief Creative Officer: Levan Lepsveridze Creative Director: Pavle Gabritchidze Art Director: Nino Lekveishvili Copywriters: Keti Kipshidze; Tatia Tabatadze Senior Account Manager: Marianne Scott Strategy Director: Nino Kuprashvili Strategist: Dako Meburishvili CGI Artist: George Korganov Senior Graphic Designer: ბაიკო ფირცხალაიშვილი Graphic Designer: Misho Abramidi Type Designer: Luka Zarandia Production: Executive Producer: Meli Bagdavadze Director: Dima Chkheidze DoP: Sandro Darakhvelidze Producer: Irinka Khvedelidze 1st AD: Ninia Sherpà Set Manager: Vaniko Beruashvili Steady-Cam: Merab Kiknadze Gaffer: Giorgi Gogatishvili Focus Puller: Irakli Duru Jgenti Costume Designer: Ika Bobokhidze, Tina Sharashenidze Costume Design Team: Elene Zvanbaia, Tako Sharashenidze MUA & Hair: Madonna Tchanturia , Giga Bagration-Gogadze, Teona Ghlonti, Sopo Machavariani, Maia Jincharadze Casting Director: Misha Apkhazava Casting Manager: Sopo Qobachishvili Choreographer: Xose Xositashvili Production Design by Slow Pulse - George Karalashvili & Mariam Iakobashvili Art Department: District 9 Productions Decorators: Dato daraselia, Teimuraz Janezashvili, Giorgi Iakobashvili, Zuka Makharadze, Jubo Todadze, Nika Kenkebashvili, Levan Kikilashvili, Giorgi Mamisashvili Set dressers: Nino Daraselia, Tasha Metreveli Props Master: Ketevan Nozadze Post-Production: Visual effects by Anagrama Animation Color Grading by Artyficial Sound and Music by Postred English Copywriter: Tatia Darsadze Storyboard artist: Aniki Gelashvili Special Thanks to Metro Film Production, Giorgi Meshveliani, Lara Kveladze and to all Cast & Crew for being so brave!
Credits
Agency: Leavingstone Chief Creative Officer: Levan Lepsveridze Creative Director: Pavle Gabritchidze Art Director: Nino Lekveishvili Copywriters: Keti Kipshidze; Tatia Tabatadze Senior Account Manager: Marianne Scott Strategy Director: Nino Kuprashvili Strategist: Dako Meburishvili CGI Artist: George Korganov Senior Graphic Designer: ბაიკო ფირცხალაიშვილი Graphic Designer: Misho Abramidi Type Designer: Luka Zarandia Production: Executive Producer: Meli Bagdavadze Director: Dima Chkheidze DoP: Sandro Darakhvelidze Producer: Irinka Khvedelidze 1st AD: Ninia Sherpà Set Manager: Vaniko Beruashvili Steady-Cam: Merab Kiknadze Gaffer: Giorgi Gogatishvili Focus Puller: Irakli Duru Jgenti Costume Designer: Ika Bobokhidze, Tina Sharashenidze Costume Design Team: Elene Zvanbaia, Tako Sharashenidze MUA & Hair: Madonna Tchanturia , Giga Bagration-Gogadze, Teona Ghlonti, Sopo Machavariani, Maia Jincharadze Casting Director: Misha Apkhazava Casting Manager: Sopo Qobachishvili Choreographer: Xose Xositashvili Production Design by Slow Pulse - George Karalashvili & Mariam Iakobashvili Art Department: District 9 Productions Decorators: Dato daraselia, Teimuraz Janezashvili, Giorgi Iakobashvili, Zuka Makharadze, Jubo Todadze, Nika Kenkebashvili, Levan Kikilashvili, Giorgi Mamisashvili Set dressers: Nino Daraselia, Tasha Metreveli Props Master: Ketevan Nozadze Post-Production: Visual effects by Anagrama Animation Color Grading by Artyficial Sound and Music by Postred English Copywriter: Tatia Darsadze Storyboard artist: Aniki Gelashvili Special Thanks to Metro Film Production, Giorgi Meshveliani, Lara Kveladze and to all Cast & Crew for being so brave!
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