24

24

Radio Free Europe

Radio Free Europe

Client

Client

Radio Liberty

Radio Liberty

Campaign

Campaign

Clarity in a complex world

Clarity in a complex world

Year

Year

2024

2024

About

About

The campaign is built around the idiom Is the glass half empty or half full? - showing how the same fact can be framed in radically different ways by different media. For Radio Liberty, however, there is no spin. A glass with water is simply a glass with water. Facts come first and clarity follows.

The campaign is built around the idiom “Is the glass half empty or half full?” - showing how the same fact can be framed in radically different ways by different media. For Radio Liberty, however, there is no spin. A glass with water is simply a glass with water. Facts come first and clarity follows.

Credits

Agency: Leavingstone Chief Creative Officer: Levan Lepsveridze Creative directors: Mari Sukhishvili, Beqa Adamashvili Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze Account team: Lana Bachaliashvili, Ketevan Macharashvili Head of Design: Matasi Sulakauri Design team: Giorgi Jinoridze, Nikita mchedlishvili Producer: Tamta Navrozasvili English Copywriter: Tatia Darsadze Production & Post-Production: LF&T Director: Vakho Chikvaidze, Irakli Bedukadze DOP: Vigen Vartanov (Biba) Production manager: Levan Parulava Grip Staff: Mikheil Saganelidze, Beka Dvalishvili, Davit Samkharadze, Mikheil Gvalis Cameraman: Khatia Khalvashi, Ninia Tsabadze CGI: George Korganov Editing: Vakho Chikvaidze, Irakli Bedukadze Color Correction: Vigen Vartanov (biba) Music and sound design: Avira sound

Credits

Agency: Leavingstone Chief Creative Officer: Levan Lepsveridze Creative directors: Mari Sukhishvili, Beqa Adamashvili Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze Account team: Lana Bachaliashvili, Ketevan Macharashvili Head of Design: Matasi Sulakauri Design team: Giorgi Jinoridze, Nikita mchedlishvili Producer: Tamta Navrozasvili English Copywriter: Tatia Darsadze Production & Post-Production: LF&T Director: Vakho Chikvaidze, Irakli Bedukadze DOP: Vigen Vartanov (Biba) Production manager: Levan Parulava Grip Staff: Mikheil Saganelidze, Beka Dvalishvili, Davit Samkharadze, Mikheil Gvalis Cameraman: Khatia Khalvashi, Ninia Tsabadze CGI: George Korganov Editing: Vakho Chikvaidze, Irakli Bedukadze Color Correction: Vigen Vartanov (biba) Music and sound design: Avira sound