20
20
Ice-cold Beer
Ice-cold Beer
Client
Client
Ice-cold Draft Beer
Ice-cold Draft Beer
Campaign
Campaign
The pickiest person ever
The pickiest person ever
Year
Year
2021
2021
About
About
Meet the pickiest man in the world, a lifelong critic who never likes anything. But when he tries the new draft beer Icy-cold, he says without a hint of criticism “Yeah, it’s drinkable.” This self-humorous and honest approach won the audience’s hearts and helped the brand become the third largest player in the market in its very first year.
Meet the pickiest man in the world, a lifelong critic who never likes anything. But when he tries the new draft beer Icy-cold, he says without a hint of criticism “Yeah, it’s drinkable.” This self-humorous and honest approach won the audience’s hearts and helped the brand become the third largest player in the market in its very first year.
Credits
Agency: Leavingstone Chief Creative Officer: Levan Lepsveridze Creative Director: Beqa Adamashvili Copywriter: Mindia Arabuli Senior Account Manager: Mari Machavariani Strategy Director: Nino Kuprashvili Designer: Magda Janjalashvili Logo Designer: Kakha Kakhadze Executive Producer: Meli Bagdavadze Director: Dima Chkheidze DoP: George Shvelidze 1st AD: Ninia Sherpa Producer: Tamta Navrozashvili Production Design by Polina Rudchik Ass. Production Designer: Sandro Nadareishvili Decorations by Jimsher Berdzenishvili and KinoFactory Set Manager: Vaniko Beruashvili Steady-Cam: Merab Kiknadze Gaffer: Misho Saganelidze Focus Puller: Manu Elijarashvili Costume Designer: Ika Bobokhidze Set Dresser: Elene Zvanbaia MUA & Hair by Nino Bedeladze Casting Director: Taso Okropiridze Casting Manager: Irakli Tatrishvili Location Scouting: Tiko Lortkipanidze Stuntmen Coordinator: David Khubua Soundguy: Irakli Ivanishvili Post-Production: Sound by Paata Godziashvili Music by Zura Makhniashvili English Copywriter: Tatia Darsadze CGI Artist: Saba Chkhaidze Color Grading by Artyficial
Credits
Agency: Leavingstone Chief Creative Officer: Levan Lepsveridze Creative Director: Beqa Adamashvili Copywriter: Mindia Arabuli Senior Account Manager: Mari Machavariani Strategy Director: Nino Kuprashvili Designer: Magda Janjalashvili Logo Designer: Kakha Kakhadze Executive Producer: Meli Bagdavadze Director: Dima Chkheidze DoP: George Shvelidze 1st AD: Ninia Sherpa Producer: Tamta Navrozashvili Production Design by Polina Rudchik Ass. Production Designer: Sandro Nadareishvili Decorations by Jimsher Berdzenishvili and KinoFactory Set Manager: Vaniko Beruashvili Steady-Cam: Merab Kiknadze Gaffer: Misho Saganelidze Focus Puller: Manu Elijarashvili Costume Designer: Ika Bobokhidze Set Dresser: Elene Zvanbaia MUA & Hair by Nino Bedeladze Casting Director: Taso Okropiridze Casting Manager: Irakli Tatrishvili Location Scouting: Tiko Lortkipanidze Stuntmen Coordinator: David Khubua Soundguy: Irakli Ivanishvili Post-Production: Sound by Paata Godziashvili Music by Zura Makhniashvili English Copywriter: Tatia Darsadze CGI Artist: Saba Chkhaidze Color Grading by Artyficial
