23
23
Gooooal
Gooooal
Client
Client
EFES, Natakhtari
EFES, Natakhtari
Campaign
Campaign
A beer called Goal!!
A beer called Goal!!
Year
Year
2018
2018
About
About
For the Football World Cup, we renamed our beer GOOOAAAL. Throughout the entire tournament, the rebranded bottles were available nationwide in supermarkets and bars. To amplify the idea, we launched a series of TV commercials capturing the pure joy of a goal moment, reminding people that GOAL is the essential part of the experience. The films featured popular singers and influencers, turning every goal into a shared cultural trends.
For the Football World Cup, we renamed our beer GOOOAAAL. Throughout the entire tournament, the rebranded bottles were available nationwide in supermarkets and bars. To amplify the idea, we launched a series of TV commercials capturing the pure joy of a goal moment, reminding people that GOAL is the essential part of the experience. The films featured popular singers and influencers, turning every goal into a shared cultural trends.
Credits
Agency: Leavingstone Chief Creative Officer: Levan Lepsveridze Creative Director: Giorgi Avaliani Copywriter: Beqa Adamashvili Art Director: Sophia Antidze Strategy Team: Nino Kuprashvili Account Director: Natia Gogia Account Manager: Anno Maisuradze Design Director: Kakha Kakhadze Designer: Anuki Koniashvili Designer: Mariam Epitashvili Designer: Akaki Razmadze Account Manager: Lika Chogovadze Copywriter: Nino Bitsadze Graphic Designer: Tako Tuashvili Executive Producer: Meli Bagdavadze Director: Melaval Adamianadze Director of Photography: Sandro Darakhvelidze Line Producer: Tamta Navrozashvili Production Designer: Polina Rudchik Assistant Production Designer: Sandro Nadareishvili Costume Design: Fourk Group Set Decorators: Erekle Tsintsadze, Dimitri Arsanis Make-Up Artist: Veriko Bedeladze Casting Director: Tamta Navrozashvili Production Assistant: Nanuka Chkhaidze Post-Production CGI Artist: Levan Lapachi Color Grader: Niko Tarielashvili Sound Design & Music: Post Red Audio
Credits
Agency: Leavingstone Chief Creative Officer: Levan Lepsveridze Creative Director: Giorgi Avaliani Copywriter: Beqa Adamashvili Art Director: Sophia Antidze Strategy Team: Nino Kuprashvili Account Director: Natia Gogia Account Manager: Anno Maisuradze Design Director: Kakha Kakhadze Designer: Anuki Koniashvili Designer: Mariam Epitashvili Designer: Akaki Razmadze Account Manager: Lika Chogovadze Copywriter: Nino Bitsadze Graphic Designer: Tako Tuashvili Executive Producer: Meli Bagdavadze Director: Melaval Adamianadze Director of Photography: Sandro Darakhvelidze Line Producer: Tamta Navrozashvili Production Designer: Polina Rudchik Assistant Production Designer: Sandro Nadareishvili Costume Design: Fourk Group Set Decorators: Erekle Tsintsadze, Dimitri Arsanis Make-Up Artist: Veriko Bedeladze Casting Director: Tamta Navrozashvili Production Assistant: Nanuka Chkhaidze Post-Production CGI Artist: Levan Lapachi Color Grader: Niko Tarielashvili Sound Design & Music: Post Red Audio
